Web Product Manager (Acquisition & Conversion)

What you will be doing

• Lead the product roadmap, establish a shared vision and alignment with all stakeholders.
• Define priorities and improve value capturing performance.
• Create and prioritize product hypotheses for continuous A/B testing.
• Align and collaborate on the product vision with the key stakeholders in User Acquisition.
• Run a lot of tests (think dozens per sprint) to constantly optimize and grow conversion rate to registrations and subscriptions.
• Work closely with UX designers, Product analysts, User Research and other PMs to successfully implement the strategy as measured by KPIs.
• Work with Design and User Experience teams on designs on all levels, from broad concepts to the final handoff to engineering.
• Work with Leadership and key business & engineering stakeholders to make appropriate high-judgement trade-offs between features and speed-to-launch.
• Contribute to Flo overall product strategy and product development process.
• Drive decisions and perspectives in a team environment.

What we are looking for

• 5+ years of web marketing / product management in large international companies or related experience. E-commerce or B2C preferred.
• Previous direct involvement in initial conversion optimization, mobile web preferred over app.
• Experience or very good understanding of how paid user acquisition works.
• Experience in Growth Product Management.
• Excellent understanding of mobile web UX, demonstrated knowledge of best practices.
• Demonstrated ability to handle ambiguity, and work collaboratively with cross-functional teams.
• Excellent written and oral communication, interpersonal, and negotiation skills, technically conversant and able to collaborate easily with engineers and designers.
• Using data analytics for data-driven product decisions.

Reward

The strength of Flo is built on the capability of its talent. In recognition of this, we offer:

• Top of the market salaries.
• Career growth, progression and promotion opportunities.
• Eligibility for annual salary increases.
• Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees.

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making.

Diversity Statement

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.